My strategy for marketing the mobile wireless Internet will be to work with a group of my personal affiliates to pool our resources for a massive campaign using a portfolio of methods with professional advertising companies.
I am currently researching various advertising methods to discover which may be the most effective for getting customers for the mobile wireless internet service and voice over Internet phone service that will be offered.
Considering the fact that we will be offering a service that is without equal, it is likely that anyone who uses the Internet will be a strong candidate. So far, I have yet to talk to one individual who is a regular Internet user that has not responded with, “Sign me up asap!”
Some of the advertising media we are considering and researching for best companies to work with are:
- Telephone and FAX marketing to businesses and consumers
- Traveling billboards in cities of high population
- Radio Talk shows
- postcards
- email to targeted lists with paid permission email marketing
- print ads such as newspaper and magazine
In all cases mentioned above the combined resources of my group will allow me to negotiate rates that are significantly lower than would be available with the resources of only one of us. In one case alone the rates drop from $30 per hour to as low as $9.50 per hour.
I have had experience with running ad coops in the past and have the systems in place to set up the necessary rotation scripts and landing pages. The landing page will be on http://1GiantHotspot.com and I am currently using this for a blog in order to get it indexed by the search engines so we can also benefit from organic search as well. I also have similar domains registered such as onegianthotspot.com and gianthotspot.com so if a prospect hears the ad on radio and isn’t sure how it is spelled they will still find us.
My best predictions at this point for the return on investment for our campaigns is somewhere between 33% to 100% return of original investment in the first month. Since these sales are repeat sales this will be a monthly income and a 50% return would turn into a 100% return in 2 months and a 33% return would take 3 months. Based on a 50% return, one would be able to use the commissions for the second month of the coop and cut the investment in half and by the third month, the advertising campaign would be sustainable with commissions alone.
If we do see a 50% return, then an investment of $1000 per month would require only $1500 out of pocket and by month 4 would yield profit that would increase at the rate of $500 per month. By the end of one year this would yield a $6000 per month income.
Considering that this US based Wireless Internet company plans to spread out over the US in one year, we would follow them with our targeted advertising and should see the same results for at least one year. My belief is that we should be able to generate the same return on our advertising for a period of 2 to 3 years and then it would taper off as it saturates the market.
If you are interested in being a part of this advertising coop, just get signed up in ItsYourNet under Jack Sample of Namia Corporation and send me an email regarding your interest.
